The target audience for this heat magazine is young adults e.g. 20 year olds. It could also be fans of TOWIE and Cheryl Cole. The main image is of Gemma and Arg from TOWIE, which young adults watch. There's also a picture of Cheryl Cole 

This magazine uses codes and conventions used by most magazines such as a plugs and puffs. It has a masthead and middle third, left third and a right third. It has a subheading of the word exclusive this is pulling the potential reader in to read and see what exclusive what exclusive story they’ve got their hands on.